A steady increase in smartphone penetration and high speed bandwidth access, coupled with a decrease in mobile data rates on the other hand, is changing the way in which many of the younger generation consume their media of choice.  They can now read or listen to whatever they like via any device they choose – which is usually a portable little device called the smartphone.

In addition to being entertained by these mobile devices, those who have embraced the digital age are also able to educate themselves, organise their lives and conduct their work and affairs via those same devices of choice.

But if getting everything done via your smartphone, tablet or laptop is really better, why are there over 1600 TV channels to choose from in India?  Why does TV still have a 6 times larger reach than digital media in one of the largest data consuming geographies in the world?  

Well, the television is always there, waiting to welcome you home. There’s no need to start up and plug in a laptop before accessing the relevant streaming app and waiting for it to load your content.  

It has a lovely big screen and you don’t have to balance it on top of your lap.  Then there’s the sound – it’s built in and has a better reach than that of your phone.  Both of these points alone make television a much better option for entertaining family and friends than mobile devices do.

Finally, it comes with a handy remote control, allowing you to control your viewing from the couch or kitchen.

Family watching Smart TV at home

Is there a way to enjoy traditional family TV with the advantages of modern content streaming services?

Source: everydayhearing.com

A Third Contender To Meet The Needs of All Generations

We took a look at Samsung’s Smart TV and whether this one devices is able to meet the needs of both the digital media generation and traditional television consumers.

In essence, Samsung’s Smart TVs, such as their latest QLED TV,  is a full HD LED television, combined with your web browsing smartphone.  Of course, there are different bells and whistles on each model, but with all of them you get the ease of access you do with a traditional television, as well as the wealth of on-demand content and functionality that comes with digital media.

It allows you to use variety of streaming services such as Netflix, Spotify and YouTube directly from the TV.  What this means for the digital consumer is an all-night party with awesome playlists streaming from the lounge, or binge watching your favourite show and when it’s finished, carrying on with a show recommended based on your consumption behaviour.

If you prefer not knowing exactly what you will get when you switch your TV on, and only want to watch one episode at a time, you can access a variety of live, real-time TV shows, as well as the latest current affairs, tech, entertainment and sports news.  For the traditional television consumer it means they can partake in a conversation with friends, neighbours and colleagues about the latest developments in world politics or their favourite series.

samsung qled tv

Samsung’s latest innovation in television, the QLED TV, which promises to have perfect colour in all lighting conditions. The fact that it connects with a single cord and mounts directly to the wall is also a great aesthetic plus.

Source: samsung.com

But here’s how Samsung’s Smart TV trumps both traditional TV and digital media on a tablet.  Apart from watching and listening to all of the above, it also lets you:

  • get your gaming on,
  • browse the web,
  • split the screen to browse the web while following an exercise program,
  • share and mirror family photos and other content from your portable devices onto a fantastic display, and
  • set up daily briefings of your calendar, the weather, news, stock markets, etc.

All of this using the same TV remote control you love.  Alternatively you can set up your and your family’s smartphones to function as the remotes that will access their favourite videos, music, games, blogs, etc.

What makes Samsung’s Smart Control better than an ordinary remote control, is that instead of aiming it at the tiny blue or red eye on the bottom of the TV, you aim it at the content on the TV you wish to access, giving you all the range you could possible need, without having to stand on your head.

And as if all of that wasn’t enough to convince you to dump your old TV, you can also control it using hand gestures or… wait for it… voice!  

Adding Amazon’s media streaming Fire Stick to the mix will provide you with even more voice-controlled content options via Amazon Alexa.

Here’s an overview of the latest Samsung Smart QLED TV features:

Of course, all of this comes at a cost.  Not only the cost of the unit itself, but also that of your internet connection and usage, as well as any streaming service subscriptions.  

Chances are that some people may find the setup and different application accounts much too challenging to attempt.  And as any tech junkie will know, technology is a dream unless it doesn’t function as it should.  If you don’t have the tech know-how to navigate the occasional challenge, using a tech-forward devices such as the Samsung Smart TV can be a nightmare.

Having said that, the Samsung Smart TV, which has its own interface, is comparatively simple to set up when considering other streaming devices that plug into your TV and uses your smartphone’s interface.

All things considered, making the effort to learn how to use this modern piece of tech will guarantee not only the best of both worlds in terms of traditional and digital entertainment, but the added features can also greatly enrich one’s home life.


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